PACnet '25 Community Conference: Full Schedule

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10:30am PST

Survey Says... Integrated Marketing Strategies for Salesforce and Eloqua!

Tuesday February 25, 2025 10:30am - 11:30am PST

Join the audience for FanOne Feud where a team of marketers will pick the top answers to big marketing questions. Can they successfully identify the newest and most exciting best practices, the latest innovations in technology, or anything else our survey may throw at them? Tune in and find out!

Moderators

Christopher Carney

Senior Manager, CRM & Marketing Automation, Paciolan

Kyle Murphy

Director, FanOne Services, Paciolan

Speakers

Diana Sparks

Development Operations Manager, Hartford Symphony Orchestra

Shelby Burnette

Assistant Athletic Director, Digital & Integrated Marketing, Wake Forest University

Lauren Wilson

Email Marketing Manager, USC

Sponsors

Protecht

Manager, Partnerships, Matt Isenogle

Protecht, a leading embedded insurance provider, is committed to enhancing the digital consumer protection experience at the point of sale. By combining insurance and technology, we redefine the norms of the experience economy. Our focus revolves around the end-consumer, understanding... Read More →

Tuesday February 25, 2025 10:30am - 11:30am PST
Grand Salon E

Marketing & Sales, Tuesday

1:00pm PST

The Big Show: Leveling Up Your Live Event Marketing

Tuesday February 25, 2025 1:00pm - 2:00pm PST

Grand Salon E

Feedback Survey

Whether you’re bringing new marquee events on-campus or selling out your venue, join our industry experts as they discuss the advanced marketing strategies that engage fans, utilize data, and unlock new revenue generating opportunities through Marketing Automation, Salesforce, and Digital Marketing.

Moderators

James Hubbard

Senior Digital Marketing Strategist, Paciolan

Allison New

Manager, Marketing Automation, Paciolan

Speakers

Ben Dostal

Director of Ticketing, Fox Theatre Atlanta

Brandon Doll

Founder, Sports & Entertainment Advisors

Katie Wisdom

Assistant AD of Ticket Operations, University of Mississippi

Sponsors

Protecht

Manager, Partnerships, Matt Isenogle

Tuesday February 25, 2025 1:00pm - 2:00pm PST
Grand Salon E

Marketing & Sales, Tuesday

4:00pm PST

Generating Demand: Adapting Your Marketing To Modern Consumer Behavior

Tuesday February 25, 2025 4:00pm - 5:00pm PST

Grand Salon E

Feedback Survey

Explore the ever-evolving challenges and opportunities of our fans’ consumer habits. Hear from client peers on how we can adapt our digital marketing strategies to grow our brand equity, engage with our buyers, and generate demand early and throughout the year.

Moderators