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BS
Bailey Schlotfeld
Nebraska Athletics
Director of Marketing
Sunday
, February 23
4:00pm PST
Registration Open
Hyatt Regency in Huntington Beach
4:30pm PST
Welcome Reception
Expo Hall - Huntington Ballroom & Patio
SeatGeek
Monday
, February 24
9:00am PST
State of the Business Keynote with Deana Barnes, Christian Lewis & Keith White
Grand Salon A-D
Christian Lewis • Deana Barnes • Keith White
10:45am PST
Adapting to a New Era of College Athletics
Grand Salon D
Eric McKenzie • Ben Mathan • DeWayne Peevy • Mario Morris • Garrett Klassy • ParkHub
1:15pm PST
Women Leading the Way
Grand Salon D
Stephanie Garcia Cichosz • Jovan Overshown • Elizabeth Gray • Danette Leighton • ParkHub
The Bottom Line Blueprint: Unlocking Revenue Potential and Streamlining Costs
Grand Salon E-G
Christian Lewis • Stephanie Fried • Jason Booker • Dan Cruz • SeatGeek
2:45pm PST
Turning Data into Action: From Basic Insights to Advanced Strategy
Grand Salon E-G
Shaun Vetrovec • Shawn Suarez • Derek Freeman • Kyle Vasey • Heath Bennett • SeatGeek
4:15pm PST
Leveling up the In-Venue Experience with Tech
Grand Salon E-G
Dusty Kurtz • George Scott • Jon Allen • Rachael Stockham • Drew Martin • SeatGeek
5:30pm PST
Pre-PACfest Cocktail Party
Expo Hall - Huntington Ballroom & Patio
Janam Technologies
7:00pm PST
PACfest- Casino Royale
Grand Foyer and Salon A-C
Fanmaker • Weldon, Williams & Lick, Inc.
Tuesday
, February 25
9:00am PST
Dream 'The Impossible Dream' Keynote
Grand Salon A-D
Aaron Lazar • SeatGeek
10:30am PST
Beyond the Field: Building Revenue Streams with NIL in College Sports
Grand Salon F
Tim Cavanaugh • Kaitlyn Cox • Dayali Carpenter • Cole Chisholm • Tyler Jones • Fanmaker
Survey Says... Integrated Marketing Strategies for Salesforce and Eloqua!
Grand Salon E
Christopher Carney • Kyle Murphy • Diana Sparks • Shelby Burnette • Lauren Wilson • Protecht
Round Tables - College Athletics
Mariners Ballroom
Michaela Patt • Scott Stowell • Janam Technologies
1:00pm PST
The Big Show: Leveling Up Your Live Event Marketing
Grand Salon E
Allison New • James Hubbard • Ben Dostal • Brandon Doll • Katie Wisdom • Protecht
2:30pm PST
Round Tables - Marketing
Vista Ballroom 1-2
Catherine Langer • Kat Krzywicki • Keani Turangan • Protecht
4:00pm PST
Fun with Funds: Customize Your Giving Strategies using Salesforce and Eloqua
Vista Ballroom 1-2
Andrew Campbell • Ian Ousley • Jonathan Eaton • Danielle Darling • Fanmaker
Generating Demand: Adapting Your Marketing To Modern Consumer Behavior
Grand Salon E
Leah Baumgartner • Eduardo Andrade • Joe Rafanelli • Faythe Isherwood • Sam Leybman • Protecht
5:15pm PST
Star Awards Ceremony & Cocktail Reception
Grand Salon A-D
7:00pm PST
Block Party
Ola Mexican Kitchen & Old Crow Smokehouse
ParkHub
Wednesday
, February 26
9:00am PST
Advanced Eloqua Training: Leveraging Data for Better Segmentation & Reporting
Huntington North
Jessica Haley
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