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The Premium Playbook: Strategies for Selling Premium Inventory & Experiences
Tuesday February 25, 2025 4:00pm - 5:00pm PST
Grand Salon G
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In this session we will focus on the elevated consumer experience and offerings that your high end ticket holders expect.  Dive into pricing strategies, special experiences being offered, and other creative ways to highlight and upsell premium inventory.
Moderators
avatar for Ryan Miller

Ryan Miller

Client Partner, Paciolan
Speakers
avatar for Trey Frazier

Trey Frazier

Deputy Athletics Director, Louisiana Lafayette
avatar for Scott Porter

Scott Porter

Director of Ticketing, NHRA
avatar for Dan Aran

Dan Aran

VP, Premium & Ticket Sales, Northwestern University
avatar for Melissa Ramos

Melissa Ramos

Associate Athletic Director, Event Operations, University of California, Irvine
Sponsors
avatar for Janam Technologies

Janam Technologies

Operations & Supply Chain Manager, Scott Leung
Janam is the leading provider of handheld scanners for the venue access market. Janam also launched GT1 which quickly and affordably converts a new or existing Janam scanner into a mobile, contactless, ticketing pedestal that reads barcodes and NFC tickets.Janam’s hardware solutions... Read More →
Tuesday February 25, 2025 4:00pm - 5:00pm PST
Grand Salon G
  Ticketing Track, Tuesday
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