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Matt Carson
University of North Texas
Senior Associate AD for Revenue Generation
Denton, TX
Sunday
, February 23
9:00am PST
HACnet Golf Tournament
Pelican Hill Golf Club
SeatGeek
4:30pm PST
Welcome Reception
Expo Hall - Huntington Ballroom & Patio
SeatGeek
Monday
, February 24
7:30am PST
Registration and Continental Breakfast
Huntington Ballroom
9:00am PST
State of the Business Keynote with Deana Barnes, Christian Lewis & Keith White
Grand Salon A-D
Christian Lewis • Deana Barnes • Keith White
10:45am PST
Adapting to a New Era of College Athletics
Grand Salon D
Eric McKenzie • Ben Mathan • DeWayne Peevy • Mario Morris • Garrett Klassy • ParkHub
Cultivate Lasting Connections: Engaging Modern Fans and Patrons with PAC Live
Grand Salon E-G
Jennifer Miller • Scott Larson • SeatGeek
11:45am PST
Oceanside Lunch
Lighthouse Courtyard
1:15pm PST
The Bottom Line Blueprint: Unlocking Revenue Potential and Streamlining Costs
Grand Salon E-G
Christian Lewis • Stephanie Fried • Jason Booker • Dan Cruz • SeatGeek
2:45pm PST
Turning Data into Action: From Basic Insights to Advanced Strategy
Grand Salon E-G
Shaun Vetrovec • Shawn Suarez • Derek Freeman • Kyle Vasey • Heath Bennett • SeatGeek
Tuesday
, February 25
7:30am PST
Registration and Continental Breakfast
Huntington Ballroom
9:00am PST
Dream 'The Impossible Dream' Keynote
Grand Salon A-D
Aaron Lazar • SeatGeek
10:30am PST
Navigating Foreign Soil: A Conversation with Leaders at the Forefront of Change
Grand Salon D
Kristy Spratt • Jesse Marks • Jovan Overshown • Lauren Adee • Stephanie Curran • Victory Live
11:30am PST
Lunch- In N Out Burger
Mariner's Ballroom, South Foyer, Huntington Terrace
Victory Live
1:00pm PST
The Big Show: Leveling Up Your Live Event Marketing
Grand Salon E
Allison New • James Hubbard • Ben Dostal • Brandon Doll • Katie Wisdom • Protecht
Optimizing Revenue through Marketplace and Distribution Strategy
Grand Salon D
Greg Koteen • Venkat Mendu • Wendi Lebow • John Breeden • Victory Live
4:00pm PST
The Premium Playbook: Strategies for Selling Premium Inventory & Experiences
Grand Salon G
Ryan Miller • Trey Frazier • Scott Porter • Dan Aran • Melissa Ramos • Janam Technologies
Optimizing Output: Maximizing Yield with Pricing and Consumer Fees
Grand Salon F
Alan Pandiani • Travis Cameron • Andrew Schopfer • Fabianna Borghese • Sarah Davis • Victory Live
5:15pm PST
Star Awards Ceremony & Cocktail Reception
Grand Salon A-D
7:00pm PST
Block Party
Ola Mexican Kitchen & Old Crow Smokehouse
ParkHub
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